Hotel Impossible referred to this hotel as Boardwalk Gold. The hotel was a complete mess when Hotel Impossible showed up to help. The family owned Hotel was in need of direction. The Hotel now has a website Lankford Hotel, but die not get on the GDS reservation system, meaning if You did not know about this hotel already, You would not see it in search results. The one thing that Anthony stresses (host of the show). As the show ended the family agreed to start taking credit cards but did not agree to get on the central reservations system. The family owned gift shops to the left and right of the hotel on the boardwalk, all of which were not making money. Anthony convinced them to rent out those spaces and focus on the hotel, which brought them huge amounts of rental income.